Questions and Benefits of Supporting The Well on Amazon We outlined a couple quick steps to set up and then all your future Amazon purchases will give a percentage directly to supporting The Well of Mercy. Amazon helps nonprofits raise money by their supporters choosing a Charity through the Amazon Smile program. Support The Well with your regular Amazon shopping purchases that you already do. “It was incredibly clever and incredibly effective in bringing in new customers,” said Josh Lowitz, whose Chicago-based consultancy, Consumer Intelligence Research Partners, estimates that Amazon Prime membership rose to about 168 million this year from about 17 million in 2013.Turn Your Personal Amazon Purchases Into Donations Support Us Through Your Regular Amazon Purchases With Amazon Smile What is Amazon Smile Charity Donations? Many people became familiar with Prime after their houses of worship, clubs or other local organizations promoted AmazonSmile in bulletins and newsletters as a vehicle for donations. Bezos’ brief trip to space in 2021 in a spacecraft built by his rocket company, Blue Origin.Īmazon’s Prime membership service, which provides discounted and expedited delivery among other benefits for an annual fee, greatly expanded during the lifetime of AmazonSmile, and some analysts say that the service may have gotten a boost from the charity program’s popularity. “I appreciate that Amazon has done this for several years, but going on a rocket ride is expensive and companies need to prioritize,” he said, making a joke about Mr. Foster said his opinion of the company had soured a bit. While Amazon’s decision to shutter AmazonSmile was unlikely to curtail his use of the shopping service, Mr. “We are always looking at ways to increase our impact,” he said, adding that with so many beneficiaries, the company’s “ability to have an impact was often spread too thin.” After discontinuing the program, Amazon will instead refocus on bigger investments in areas such as affordable housing, computer science education and disaster relief, the company said in the blog post announcing the decision.
Jude Children’s Research Hospital, for instance, said in November that it had received $15 million in donations over the lifetime of the program.īut the average annual AmazonSmile donation was far less: about $230 per charity, according to a company spokesman, Patrick Malone.
Since 2013, AmazonSmile has distributed about half a billion dollars in donations, the company said.įor some organizations, AmazonSmile donations represented significant support. Amazon’s decision to remove certain charities from the program drew the ire of prominent Republicans, who accused the company and its founder, Jeff Bezos, who was Amazon’s chief executive at the time, of discriminating against conservative groups and indulging in what they described as “woke activism.”
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